All the techniques to be able to listen to your consumers.

consumolab considers any product. We are prepared to cover all your needs by designing the ideal methodology to study your consumers' preferences.

Depending on the project approach, consumolab offers different kinds of studies:

• Calidad: determinación de off-flavors, establecimiento de especificaciones sensoriales, paneles entrenados para control de calidad, tiempo de vida útil del producto, evaluación de diferencias entre productos debidas a cambios en procesos, ingredientes, packaging, etc.
  
• Marketing: a study into competitors, level of acceptance of a product and preferences, characterisation of the ideal product, choosing the best prototype from among several, research into the segmentation of preferences (clusters), documents on the sensorial characteristics that maximise the product’s level of acceptance, etc.
• R&D: products development and innovation, validating prototypes, reformulating the product, establishing sensorial profiles, etc.
• Quality: determining off flavours, establishing sensorial specifications, trained quality control panels, the product’s service life, assessing differences among products owning to changes in processes, ingredients, packaging, etc.