Who we are
The first centre to research what consumers want.
Our work consists in identifying consumers’ desires to transform them into tangible and well-defined properties to be considered when developing a product.
In such a competitive setting as today’s market, consumolab is the first Spanish centre dedicated to the research and study of consumer preferences. This centre employs analysis and sensorial marketing techniques to understand why consumers accept or reject a product, and to know what can be done to channel its success on the market.
consumolab has already become the perfect partner of all consumer-oriented firms which understand that listening to what potential customers have to say is essential for successful product design and development. For this reason, many of these firms lead their sector, whatever that sector might be (food, household goods, cosmetics, pharmacy, nutraceutics, textiles, etc.).